Tips For Making Your Cape Coral Happy Hour The Best In Town

By Charles Mitchell


A lot of people love the idea of stopping in at their favorite bar or restaurant to have a cocktail before they head for home. It's a great way to unwind at the end of a hard day and socialize with friends. For restaurants and bars, this is a great marketing and business opportunity. If you own a bar or restaurant, and have a liquor license, there are some simple things you can do to make your Cape Coral happy hour the place to be.

You may be on the fence about whether or not you should have discounted food and drinks at your establishment. It will be a headache if customers overindulge and end up costing money. You should consider the advantages. It will get traffic in your establishment during off hours. Cocktail hours can bring in new business. A lot of people who stop by for discounted drinks stay for full price dinners.

If you are serious about drawing people to your bar, you have to be competitive. That involves good discounts on food and drinks. Customers will frequent the bars that have the best prices and specials offered. Creating specialty drinks that no one else in town serves, and offering them at deeply discounted prices is a great gimmick. It will make you stand out from your competition.

It won't do any good for you to open your doors for discounted food and drink in the middle of the afternoon. It has to happen when people are normally leaving work and going home. This makes the hours between five the seven the peak times to entice customers with special deals. You can always have special happy hour events at odd hours occasionally.

Happy hour is not the time to break in new help. You need experienced bartenders and wait staff who know what they are doing and are experienced enough to do it well. This hours can be very hectic. Customers don't expect to wait long for their orders. If the service is slow, they will leave and go elsewhere. You have to stress this to your staff and explain how that will affect their pocketbooks as well as yours.

Nobody wants to work all day and stop at a bar that is dreary and sparsely populated. Your cocktail hours needs to be filled with lively customers who are busy socializing, mixing, and networking as well as drinking and eating. It always helps to have good music, popular items on your menu, a good selection of drinks, and the best prices.

In order to build a loyal customer base, you have to be consistent. The days and hours you offer discounted drinks has to stay the same. You can't change prices from one week to the next. The food you offer has to be consistent. Even the music needs to be the same genre all the time.

Implementing cocktail hour is a great marketing strategy. You will increase your foot traffic, build your customer base, and make great money. There really isn't any reason to hesitate.




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